It is important to note that pastel colors are soft and not saturated. These colors should be in harmony with each other. Choose the base colors: Once we have identified the style, we must choose the base colors from the palette.But you can also find aesthetic tones with a marked reference to more gothic tones. In this way, it enhances the figure you want to highlight much more. This style is characterized by pastel colors, such as pink, light blue, water green, soft yellow, etc. Identify the Aesthetic style: The first thing we must do is identify the Aesthetic style that we want to convey.Or you cannot convey what you want with your own brand. Since it is important not to get out of those frames, because you may not be able to create a palette that meets the needs of the public you are addressing. To create a color palette in Aesthetic tones, it is necessary to follow a series of steps, to achieve tonalities according to what we want to convey. As can be the neon lights that evoke the room of a Content Streamers. ![]() Since for exclusivity we look for colors like black, dark brown or touches of gold and for players, we look for more electric tones. If, on the other hand, we are looking for an audience, such as players ('Gamers' in English) who want more lights and color, we are looking for a more diverse color palette. If your case is about choosing for an audience that is looking for an exclusive aesthetic, for example, we can use dark color tones. For this reason, it is important to choose an appropriate color palette that conveys the desired aesthetic. Colors convey emotions and sensations, and can make the user feel attracted or rejected by content. ![]() The choice of colors is essential in any design, whether graphic or web.
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